Adidas comeback into US

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- http://fortune.com/2016/05/04/adidas-scores-a-comeback/?iid=sr-link3

Coach has turned to Mickey Mouse to boost handbags sales

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- http://fortune.com/2016/06/30/mickey-mouse-coach-handbag-sales/?iid=sr-link4

Last quarter iPhones revenue declines by 30% in China

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- http://fortune.com/2016/10/25/apple-earnings/?iid=sr-link2

Samsung's recall cost $5.3B inaddition to brand image

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- http://www.businessinsider.com.au/why-did-note-7-explode-samsung-doesnt-know-causes-battery-report-2016-10

Samsung brand image has declined

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- http://www.businessinsider.com.au/samsung-yougov-brand-metrics-galaxy-note-7-explosions-2016-10

Tesla modelX has been a real problem

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- http://fortune.com/2016/10/28/tesla-model-x-problem/

Tesla Challenge ahead

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- http://www.businessinsider.com.au/elon-musk-tesla-problems-2016-9